The company is leveraging four decades of expertise to strengthen its position in specialized freight forwarding while maintaining the same trusted team and operations
NAF Global Logistics, a member of The Cooperative Logistics Network in Ningbo, China, has announced the transition of its freight forwarding business from the NVISION brand to NAF Global Logistics, a move designed to consolidate its operations under the group’s established name while reinforcing more than 40 years of industry experience.
The membership transition reflects a smart consolidation strategy, with NAF, the parent company and 100% owner of NVISION, bringing all freight forwarding services under a single identity. Meanwhile, NVISION will continue to focus exclusively on technology-driven and digital logistics solutions.
The transition does not involve any changes to the company’s leadership, office locations, or operational structure. Customers and partners will continue working with the same experienced teams led by Group CEO Mr. Raymond Wong.
“This transition is about playing to our strengths,” says Mr. Raymond Wong, Group CEO of NAF Global Logistics. “Leading with the NAF name reminds the market that every shipment is backed by more than 40 years of practical, on-the-ground freight forwarding experience. At the same time, NVISION will continue driving innovation on the digital side, giving our customers and partners the best of both worlds: smart technology combined with proven operational expertise.”
While the company’s core service portfolio remains unchanged, encompassing air, sea, and land freight solutions, the new brand highlights an enhanced focus on execution and specialized logistics. Building on its strengthened operational capabilities, NAF Global Logistics plans to expand further into high-value niche sectors, including pharmaceutical and radiopharmaceutical logistics, eCommerce fulfillment, Aircraft on Ground (AOG) services, and out-of-gauge (OOG) project cargo.
The company also reaffirmed its commitment to its customers through its mission, “Global logistics made simple. We handle the complexity so you can grow your business,” while emphasizing reliability and long-term partnerships as the foundation of its network relationships.
“No matter how the world around us changes, we aim to remain the constant in our customers’ and partners’ supply chains,” adds Mr. Wong. “We believe there is always a route and always a solution. Our role is to anticipate challenges, think creatively, and deliver an exceptional shipping experience every minute.”
Looking ahead, NAF Global Logistics is pursuing an ambitious long-term growth strategy focused on expanding its presence beyond its established markets, while strengthening its expertise in specialized freight segments. The company is also implementing Carbon Neutral Shipping programmes to reduce the environmental impact of its operations, reinforcing its commitment to sustainable logistics and responsible global growth.
All the best to NAF Global Logistics on their new journey!