From NVISION to NAF Global Logistics: A Seamless Membership Transition of A Coop Member

The company is leveraging four decades of expertise to strengthen its position in specialized freight forwarding while maintaining the same trusted team and operations

NAF Global Logistics, a member of The Cooperative Logistics Network in Ningbo, China, has announced the transition of its freight forwarding business from the NVISION brand to NAF Global Logistics, a move designed to consolidate its operations under the group’s established name while reinforcing more than 40 years of industry experience.

The membership transition reflects a smart consolidation strategy, with NAF, the parent company and 100% owner of NVISION, bringing all freight forwarding services under a single identity. Meanwhile, NVISION will continue to focus exclusively on technology-driven and digital logistics solutions.

The transition does not involve any changes to the company’s leadership, office locations, or operational structure. Customers and partners will continue working with the same experienced teams led by Group CEO Mr. Raymond Wong.

“This transition is about playing to our strengths,” says Mr. Raymond Wong, Group CEO of NAF Global Logistics. “Leading with the NAF name reminds the market that every shipment is backed by more than 40 years of practical, on-the-ground freight forwarding experience. At the same time, NVISION will continue driving innovation on the digital side, giving our customers and partners the best of both worlds: smart technology combined with proven operational expertise.”

While the company’s core service portfolio remains unchanged, encompassing air, sea, and land freight solutions, the new brand highlights an enhanced focus on execution and specialized logistics. Building on its strengthened operational capabilities, NAF Global Logistics plans to expand further into high-value niche sectors, including pharmaceutical and radiopharmaceutical logistics, eCommerce fulfillment, Aircraft on Ground (AOG) services, and out-of-gauge (OOG) project cargo.

The company also reaffirmed its commitment to its customers through its mission, “Global logistics made simple. We handle the complexity so you can grow your business,” while emphasizing reliability and long-term partnerships as the foundation of its network relationships.

“No matter how the world around us changes, we aim to remain the constant in our customers’ and partners’ supply chains,” adds Mr. Wong. “We believe there is always a route and always a solution. Our role is to anticipate challenges, think creatively, and deliver an exceptional shipping experience every minute.”

Looking ahead, NAF Global Logistics is pursuing an ambitious long-term growth strategy focused on expanding its presence beyond its established markets, while strengthening its expertise in specialized freight segments. The company is also implementing Carbon Neutral Shipping programmes to reduce the environmental impact of its operations, reinforcing its commitment to sustainable logistics and responsible global growth.

All the best to NAF Global Logistics on their new journey!

Interview with Lina Liu from the Overseas Department of CIMC Andashun International Logistics

“For the last  16 years, our company has focused on integrity, innovation, pragmatism and efficiency, handling projects for international companies such as Huawei, Xiaomi, Gree, Walmart, ZTE etc, but also for local ones”

Today we are publishing an interview with Ms Lina Liu from the Overseas Department of CIMC Andashun International Logistics, a Coop member in Shenzhen, China, which has recently celebrated its 16th Anniversary. In this interview, Ms Liu talks about the journey of their company in the last 16 years, its achievements, goals for the future and much more.

CMIC Anda Shun- freight forwarding company
CIMC Andashun International Logistics

Q. When and why did you choose a career in the freight forwarding industry?


A. Ever since I was in college, I have been very interested in international transportation and trade. For this reason, I decided to work with a logistics company. I joined CIMC Andashun because it has an enthusiastic team and provides a good platform for the employees. I have been working with them for 6 years already and I plan to keep working here for many more years to come.

Q. Today you are celebrating the 16th anniversary of your company. Congratulations! What does this anniversary mean for your team?


A. This is absolutely a very special day for us and we are delighted to share this joy with all the members. For the last 16 years, our company has focused on 4 primary pillars- integrity, innovation, pragmatism and efficiency. Providing unparalleled logistics services regardless of the circumstances every day for the last 16 years has been quite a feat! No matter the situation, the one thing which we never did was give up.

On the occasion of our 16th anniversary, we want to thank all our partners and customers for the years of support to CIMC Anda Shun, which inspires us to continue fulfilling our mission as a leading logistics company.

By celebrating this 16th anniversary, we are also celebrating the success of the entire team. This is a very special day which is like a reservoir of energy for the coming days so that our victory does not stop but goes on for years. I am confident that many more anniversaries, success stories and achievements will come our way!

Q. How were the beginnings of your company?

A. Our company was founded on 7th July 2006 by our CEO Mr Gerry Yang who has many years of industry experience since he was working with Air China before. Since then we never looked back and started to grow our operations and significantly expand our team. With over 500 employees, our company is becoming stronger by the day.

Q. How did CIMC change in all these years?

A. Internally, CIMC Andashun has been led by an excellent management team that guides us whenever there is any potential challenge. We are also assisted by an active sales team and an operation team, that makes our internal atmosphere innovative and open . Externally, our team has been actively keeping close contact with airlines, shipping lines and network partners for all these years. We have been committed to the goal of becoming a leading international logistics company.

Q. What are the biggest challenges you have faced during these 16 years?

A. As a logistics company, we meet the challenges everyday because the market is not so stable and competition was always there from the very  beginning. Although it is hard to indicate what is the biggest challenges so far, still we have to admit that the COVID-19 had a specially unpredictable impact on every company. Luckily, we did a good job so far, and we are ready to face the upcoming challenges.

The services that we can offer are diverse and professional, we can do what many other logistics company can’t do, and we value every shipment no matter if it is big or small.

                                 

 

CIMC Andashun International Logistics- freight forwarder
CIMC Andashun International Logistics-16th Anniversary

 

Q. What have you achieved along these years?

A. We have received hundreds of honours, cups, awards and certificates over the years. Last year, we ranked 12 in terms of China’s International Freight Forwarding & Logistics Airport Business Incomes and in 2020 we ranked as one of the top 20 companies in the Chinese private freight forwarding and logistics business.

Q. What has been the most significant shipment your team has handled?

A. CIMC Andashun makes a yearly summary at the end of each year. However, it’s hard to tell which one is the most significant shipment we have handled as all partner/customers are equally important for us. Apart from handling projects for international companies such as Huawei, Xiaomi, Gree, Walmart, ZTE etc, we also handle server transportation, sea freight, rail freight, intermodal transportation in the China-South America route and elsewhere, etc. The services that we can offer are diverse and professional, we can do what many other logistics company can’t do, and we value every shipment no matter if it is big or small. Maybe the most significant shipment always lies in the near future.

Q. What distinguishes CIMC from other freight forwarders?

A. CIMC Andashun always pays a lot of attention to the market trends and the expectations of our partners and customers. We can flexibly adjust the transportation strategy in time according to the market conditions in order to provide the best solutions for our clients and partners.

Q. Where do you see CIMC in the next 16 years?

A. In the last 16 years CIMC Andashun has grown up from an infant to a youth. People in their youth always have unlimited possibilities and so has our company.

On its way to the next 16 years, CIMC Andashun will certainly experience more setbacks and challenges, but also it will overcome those challenges and make many more achievements. We believe that CIMC Andashun will be more brilliant and powerful on the international stage 16 years from now.